Untangld Privacy Policy UK

ServicesUntangld respects and upholds your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For more information about these regulations, you can click here.

This Privacy Policy informs you what personal information we may hold, what we do with it, who we may disclose it to, and how you can access the personal information we hold about you. You can also find out how to correct any inaccurate personal information.

WHAT PERSONAL INFORMATION WE COLLECT
Untangld may collect personal information such as your name, gender, age, occupation, household or personal income, and contact details. Additionally, we may collect sensitive information such as your opinions and feedback on brands, products, and services, as well as political opinions or health information.
If asked to provide your name, you have the option to remain anonymous or use a pseudonym. However, in certain situations, such as where we receive your contact details from a third party, or where the research data itself may allow for identification, anonymity may not be practicable.
We will only collect sensitive information with your prior consent, and only if it is directly related to, or reasonably necessary for, the research we conduct.

HOW WE OBTAIN THE INFORMATION
Untangld generally collects personal information directly from you when you participate in our research, which may include focus groups, in-depth interviews, telephone surveys, face-to-face surveys, online surveys, or other research formats. Participation is voluntary, and in some cases, participants may be compensated for providing information.
For surveys, Untangld may collect your personal information using third-party fieldwork suppliers. You will always be informed about how this data is collected.
We may also collect personal information about you from publicly available sources or from clients who provide data about customers or former customers. Additionally, we may obtain information from marketing list providers for research purposes.
When collecting information from third parties, Untangld ensures that the data is obtained in compliance with UK GDPR and the Data Protection Act 2018.

HOW DOES UNTANGLD USE, HANDLE & DISCLOSE PERSONAL INFORMATION?
We will only use and disclose your personal information for the purpose of conducting our research, in accordance with this Privacy Policy. We will not use your personal information for advertising, promotions, or direct marketing. If you participate in our research, we will only re-contact you if we previously informed you or if we believe there is a valid research-related reason to do so.
If you decline to participate in our research but do not opt out of future research, we may still use your personal information to contact you again for another research purpose.

WHO HAS ACCESS TO YOUR PERSONAL INFORMATION?
We will not disclose any personally identifiable information unless we have your express consent. Information you provide will be reported in aggregate form, ensuring that it cannot be used to personally identify you. We will not disclose personal information to any third party for purposes outside our research without your prior consent, except where required by law.
In the event of a data security breach, we comply with the UK's mandatory data breach notification procedures – click here for more information.
We also take reasonable steps to ensure any service providers we use comply with UK data protection laws.

HOW DO WE PROTECT YOUR DATA?
Untangld takes all reasonable precautions to safeguard your personal information. It is stored securely and destroyed when no longer required for research purposes.
We may use third-party service providers for data collection or storage, and we take reasonable steps to ensure that these providers also comply with UK data protection laws.

ACCESS TO PERSONAL INFORMATION
You may request access to any personal information we hold about you, and you can ask for corrections or deletions while the information remains identifiable.
We will respond to your request within a reasonable timeframe and provide suitable options for accessing your information, such as email or post.
If you believe that any personal information we hold is incorrect, incomplete, or inaccurate, you can request an amendment. We will either amend the information or note your comments on it, as appropriate.
To contact us regarding access to your information, please use the contact page on our website and address your request to the Privacy Officer.

QUESTIONS OR COMPLAINTS
If you have any questions about this Privacy Policy or believe we have not handled your personal information in accordance with UK data protection laws, please contact us via the contact page on this website.
We will investigate your complaint and respond with our findings. If you are not satisfied with our response, you can contact the Information Commissioner's Office (ICO):
Phone: 0303 123 1113
Website: https://ico.org.uk/
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

RETAINING & DESTROYING PERSONAL INFORMATION
Untangld will destroy or anonymise your personal information once it is no longer needed for research purposes, except where we are required by law to retain it. Even in such cases, your data will continue to be protected in line with this Privacy Policy.
When we destroy personal information, we take appropriate steps and use current best practices to do so.

SECURITY OF INFORMATION
Untangld takes reasonable steps to protect your personal information during transmission and storage, preventing loss, misuse, unauthorised access, and other risks. However, the transmission of information over the internet is not entirely secure, and we advise you to exercise caution when sending information via email.

MISCELLANEOUS
In this policy, “personal information” has the same meaning as defined under UK GDPR and the Data Protection Act 2018. While we strive to adhere to this Privacy Policy, it is not legally binding on Untangld. However, we will always act in accordance with the law and any applicable contractual obligations you may have.