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Bio Edwina is an experienced insights and design leader who is passionately curious about leveraging customer understanding and technology to build a better world. Her career spans over 10 years in consulting and corporate roles, including the Product Design team at WorkSafe Victoria, insights at Asahi Beverages and a number of market and social research agencies where she was able to develop an expert knowledge in quantitative, qualitative, CX, agile and human-centred design methodologies.Over her career, Edwina has worked for clients in FMCG, telco, automotive, higher education and government industries.