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Untangld is a strategy studio helping ambitious businesses grow by redefining how they win.

Why a strategy studio?Because nobody has the time, patience, or money to bankroll shots in the dark. Because the right answer matters. Unbiased by channel, execution or ego, ambitious companies deserve an integrated strategy that delivers new ways to win. This is not about incremental improvements, but transformational advantage.

How we work We are designed to serve modern business leaders through evidence-led, end-to-end strategy. From brand, customer, experience, communications, to capability and implementation. Although we help businesses solve lots of different problems, it can often be boiled down to three things.

(1)

We create brands that attract an unfair share of the conversation.

(2)

We identify audiences of disproportionate value.

(3)

We capitalise on moments of disproportionate impact.

Our clientsWe’ve helped deliver transformational thinking to over 100 clients.

Entertainment

Prime Video

Cada

The Other Art Fair

Food + Beverage

IKU

Wholesome Market

Nandos

Maxibon

Carlsberg

Government

WorkSafe

Centre for Multicultural Youth

Finance

Shift

x15
Westpac

Youth

IKU

The Other Art Fair

Cada

Centre for Multicultural Youth

WorkSafe

Beauty + Fashion

Vida Glow

Tropic Labs

Flaus

Words by

Danish Chan

Our teamWe are a global, open, independent team of problem solvers who believe that karma is real.

We were born out of the intention to create a very different type of agency. Not bound by borders, politics, or execution, we bring together smart, open-minded strategic thinkers who have an uncanny ability to answer commercial ambitions, with the perfect mix of science, creativity and culture.

Danish Chan

Co-founder + Strategy Director

Global

James Needham

Co-founder + Strategy and Research Director

Global

Jamal Cassim

Co-founder + Business and Operations Director

Global

Edwina Olver

Research and Product Partner

Ocean Grove

Lauren Stoeckel

Associate Strategy Partner

Founding Partner + Business Director

London

Lawrence Heath

Founding Partner + Strategy Director

London

Our partnersWe work with the best specialist independent agencies in the world. No one business can do everything amazingly, but the right combination of talented independent thinkers is something different all together.

Base

Pangea

Ostrich Studios

SDWM

Worth Your While

Bear Meets Eagle on Fire

Future Friendly

Studio Ongarato

Base

By All Means

HERAZIE

Small

Alex Wadelton

Here & Far

Founders

Universal Favourite

Conduct HQ

by The Network

Mr. Positive

Andrew Cunneen

Sixgun

Studio Ongarato

Cat Wall

M35

Blak Labs

Atlantic

Design By Twist

Universal Favourite

By All Means

Take2 Research

Atom

Website

By the NetworkWe’re more than just another strategy shop. We are founding partners of By the Network, the newest, fastest, and most interesting network in the world.

We supercharge creativity through our partnership with a collective of 26 world class independent agencies.

All run by founders. 500 creatives, technologists, and strategists. 45 nationalities. 34 markets. Handpicked for their smarts, creativity, capabilities, culture and ambition.

Bold, future facing minds that are unrivalled in their uncompromising creative excellence.