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Untangld is a strategy studio helping ambitious businesses grow by redefining how they win.

Why a strategy studio?Because nobody has the time, patience, or money to bankroll shots in the dark. Because the right answer matters. Unbiased by channel, execution or ego, ambitious companies deserve an integrated strategy that delivers new ways to win. This is not about incremental improvements, but transformational advantage.

How we work We are designed to serve modern business leaders through evidence-led, end-to-end strategy. From brand, customer, experience, communications, to capability and implementation. Although we help businesses solve lots of different problems, it can often be boiled down to three things.

(1)
We create brands that attract an unfair share of the conversation.
(2)
We identify audiences of disproportionate value.
(3)
We capitalise on moments of disproportionate impact.

Our clientsWe’ve helped deliver transformational thinking to over 100 clients.

Words by
Danish Chan

Our teamWe are a global, open, independent team of problem solvers who believe that karma is real.

We were born out of the intention to create a very different type of agency. Not bound by borders, politics, or execution, we bring together smart, open-minded strategic thinkers who have an uncanny ability to answer commercial ambitions, with the perfect mix of science, creativity and culture.

Danish Chan
Co-founder + Strategy Director
Global
James Needham
Co-founder + Strategy and Research Director
Global
Jamal Cassim
Co-founder + Business and Operations Director
Global
Edwina Olver
Research and Product Partner
Ocean Grove
Marina McManaway
Strategy Partner
Sydney
Sarah Cox
Associate Business Partner
Melbourne
Lauren Stoeckel
Associate Strategy Partner
Melbourne
Rachel Bruins
Strategist
Sydney
Emily Gray
Founding Partner + Business Director
London
Lawrence Heath
Founding Partner + Strategy Director
London

Our partnersWe work with the best specialist independent agencies in the world. No one business can do everything amazingly, but the right combination of talented independent thinkers is something different all together.

Base
Pangea
Ostrich Studios
SDWM
Worth Your While
Bear Meets Eagle on Fire
Future Friendly
Studio Ongarato
Base
By All Means
HERAZIE
Small
Alex Wadelton
Here & Far
Founders
Universal Favourite
Conduct HQ
by The Network
Mr. Positive
Andrew Cunneen
Sixgun
Studio Ongarato
Cat Wall
M35
Blak Labs
Atlantic
Design By Twist
Universal Favourite
By All Means
Take2 Research
Atom
Website
Website

By the NetworkWe’re more than just another strategy shop. We are founding partners of By the Network, the newest, fastest, and most interesting network in the world.

We supercharge creativity through our partnership with a collective of 26 world class independent agencies.

All run by founders. 500 creatives, technologists, and strategists. 45 nationalities. 34 markets. Handpicked for their smarts, creativity, capabilities, culture and ambition.

Bold, future facing minds that are unrivalled in their uncompromising creative excellence.