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We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.

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Prime Video.From retailer to entertainer.
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Danish Chan
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ArtB2BBeauty + FashionD2CEntertainmentFinanceFood + BeverageGovernmentHealthNot-for-profitPropertySportSXSWTechTourism

An evidence-led approach to transforming brands for growth.

ServicesBusinesses that can reimagine how to grow will win. But this transformation demands research, strategy and new ways to action that strategy.

Untangld is designed to serve the modern C-suite through evidence-led, end-to-end strategy. Bringing together everything from brand, experience, and communications strategy to helping with delivery and implementation. All working seamlessly to deliver business breakthroughs.

(01)
Local. Un-breaking the rental market for good

Signal Mapping

Untangld’s research arm turns scattered data into strategic advantage. Overlaying multiple sources of data and insights to make research work harder and uncover new growth levers.

  • Insights audit (make existing research work harder)
  • Qualitative and quantitative research
  • Commercial / customer segmentation
  • Mobile and in-home ethnography
  • Customer insights development
  • Cultural insight and trends analysis
  • Performance tracking
Local. Un-breaking the rental market for good
(02)
Flaus. The world's first eco-friendly, universally accessible, electric flosser.

Brand Strategy + Transformation

From positioning and architecture to go-to-market planning, these breakthrough strategies are designed to drive disproportionate value and transformation.

  • Brand transformation
  • Brand positioning, architecture, and narrative
  • Brand loyalty
  • Customer value propositions
  • Product and portfolio strategy
  • Comms / Go-to-market planning
  • Growth strategy
Flaus. The world's first eco-friendly, universally accessible, electric flosser.
(03)
VLSB+C.

From Regulators to Champions of Service

Experience Design + Innovation

Untangld maps the customer journey, identifies gaps, and builds end-to-end experience strategies. It integrates digital, service design, SEO, and roadmaps to turn insight into impact.

  • Experience + analytics audits
  • CX journey mapping to identify pain-points, gaps and opportunities
  • End-to-end experience strategy
  • Service design
  • Digital growth strategies across site, content, SEO
  • Prioritised CX initiative roadmaps
  • Experience rollout oversight + ongoing reviews/reporting
VLSB+C.

From Regulators to Champions of Service
(04)
CorePlus. Helping a yoga and pilates franchise grow beyond its superfans.

Strategy Activation + Delivery

This stream ensures strategy in action, embedding strategy through tools, training, pilot programs, and marketing operations that empower internal teams and partners.

  • Assess and develop or refine marketing delivery processes
  • Team engagement, upskilling
and strategy training
  • Partner onboarding and relationship management
  • In-sourcing capabilities
  • Strategy implementation monitoring
  • Strategy tools
  • Low and high fidelity strategy pilots
CorePlus. Helping a yoga and pilates franchise grow beyond its superfans.

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