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An evidence-led approach to transforming brands for growth.

ServicesBusinesses that can reimagine how to grow will win. But this transformation demands research, strategy and new ways to action that strategy.

Untangld is designed to serve the modern C-suite through evidence-led, end-to-end strategy. Bringing together everything from brand, experience, and communications strategy to helping with delivery and implementation. All working seamlessly to deliver business breakthroughs.

(01)

Local. Un-breaking the rental market for good

Signal Mapping

Untangld’s research arm turns scattered data into strategic advantage. Overlaying multiple sources of data and insights to make research work harder and uncover new growth levers.

Insights audit (make existing research work harder)
Qualitative and quantitative research
Commercial / customer segmentation
Mobile and in-home ethnography
Customer insights development
Cultural insight and trends analysis
Performance tracking

Local. Un-breaking the rental market for good

(02)

Flaus. The world's first eco-friendly, universally accessible, electric flosser.

Brand Strategy + Transformation

From positioning and architecture to go-to-market planning, these breakthrough strategies are designed to drive disproportionate value and transformation.

Brand transformation
Brand positioning, architecture, and narrative
Brand loyalty
Customer value propositions
Product and portfolio strategy
Comms / Go-to-market planning
Growth strategy

Flaus. The world's first eco-friendly, universally accessible, electric flosser.

(03)

From Regulators to Champions of Service

Experience Design + Innovation

Untangld maps the customer journey, identifies gaps, and builds end-to-end experience strategies. It integrates digital, service design, SEO, and roadmaps to turn insight into impact.

Experience + analytics audits
CX journey mapping to identify pain-points, gaps and opportunities
End-to-end experience strategy
Service design
Digital growth strategies across site, content, SEO
Prioritised CX initiative roadmaps
Experience rollout oversight + ongoing reviews/reporting

From Regulators to Champions of Service

(04)

CorePlus. Helping a yoga and pilates franchise grow beyond its superfans.

Strategy Activation + Delivery

This stream ensures strategy in action, embedding strategy through tools, training, pilot programs, and marketing operations that empower internal teams and partners.

Assess and develop or refine marketing delivery processes
Team engagement, upskilling and strategy training
Partner onboarding and relationship management
In-sourcing capabilities
Strategy implementation monitoring
Strategy tools
Low and high fidelity strategy pilots

CorePlus. Helping a yoga and pilates franchise grow beyond its superfans.

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