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Commentary, criticisms, essays, satire and the odd poem.

Editorial

Editorial
Editorial
Democracy void article image

The democracy void: why brands must step into the leadership gap

Editorial
Editorial

Making it magic: How can luxury brands respond to a sales crisis?

Editorial
Editorial
loyalty illusion

The Loyalty Illusion.

Editorial
Editorial

We are too messy for AI

Editorial
Editorial
Sweet Suspicion - Waitrose 2024

Sweet Suspicion: Waitrose’s Whodunnit Christmas Ad – A Deliciously Entertaining Twist

Editorial
Editorial
M&S Christmas 2024

Kevin, the Fairy, and Festive Favourites: Why Christmas Classics Always Win!