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James

Needham

James

Needham

Co-founder + Strategy and Research Director

Bio Over 20 years experience across APAC and the UK helping redefine some of the world’s most iconic and effective brands, and leading complex research and segmentation projects from Budget Direct, Big4, Crime Stoppers, RACV and CommBank.

The latest from James

Cases

In the age of AI-enabled travel, the smartest brands embrace the thrill of getting lost

Editorial

human hands on a typewriter beside a robot hand on a type writer

2026: The Co-Bot Era

Editorial

We are too messy for AI

Cases

James

Needham

James

Needham

Co-founder + Strategy and Research Director

The latest from James

Nufarm.Building a brand for the next era of agriculture.

The new scarcity is judgement

Smart glasses, gaze data and the future of privacy

LawConnect.Transforming Australia's relationship with legal help

The Polar Age

Dimple Color.Turning eye colour into a daily act of self expression

In the age of AI-enabled travel, the smartest brands embrace the thrill of getting lost

2026: The Co-Bot Era

We are too messy for AI

QuiteLike.More ways to win dinner.

Chat with the team now