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James

Needham

James

Needham

Co-founder + Strategy and Research Director

Bio Over 20 years experience across APAC and the UK helping redefine some of the world’s most iconic and effective brands, and leading complex research and segmentation projects from Budget Direct, Big4, Crime Stoppers, RACV and CommBank.

The latest from James

Cases

Dimple Color.Turning eye colour into a daily act of self expression

Editorial

image of a red suitcase covered in travel stickers

In the age of AI-enabled travel, the smartest brands embrace the thrill of getting lost

Editorial

human hands on a typewriter beside a robot hand on a type writer

James

Needham

James

Needham

Co-founder + Strategy and Research Director

The latest from James

Dimple Color.Turning eye colour into a daily act of self expression

In the age of AI-enabled travel, the smartest brands embrace the thrill of getting lost

2026: The Co-Bot Era

We are too messy for AI

QuiteLike.More ways to win dinner.

The Gifting Hour – A Festive Reminder of What Truly Matters

Your Brain on Awe

In Good Hands

The Science Behind the Silly Season

When consistency and novelty go dancing.

Chat with the team now