We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
Featured
We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
They’ve been told how they can live, for how long and made to feel lucky they even have somewhere to stay. Only 19% of renters report preferring to rent and are trading off the security of home ownership for lifestyle factors such as location, dwelling quality, and size.
The weakness of Australia’s rental system is clearest when we consider it in an international context. It fails on two fronts:
There is no typical renter.
With over 5 million Australian adults renting in 2022 (that’s 32%), today’s rental universe is exceptionally diverse and complex. Brands that can find useful and meaningful ways to respect, protect and delight tenants will win an unfair share of tomorrow’s rental market.
→ Over 20 years experience across APAC and the UK helping redefine some of the world’s most iconic and effective brands, and leading complex research and segmentation projects from Budget Direct, Big4, Crime Stoppers, RACV and CommBank.
