We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
Featured
We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
Christmas ads: the sparkly snow globes of the festive season, each one promising to whisk us away on a sleigh ride of nostalgia, joy, or the occasional tear. But this year, a few campaigns went above and beyond, delivering more than just glitz – they brought genuine moments of connection, creativity, and even a sprinkle of holiday magic.
The team at Untangld have chosen their favourites, and we’ll be sharing them with you in the lead-up to Santa’s big day out.
From Virgin Media O2’s modern-day Christmas miracle to the Norwegian Postal Service’s hilarious reindeer drama, this lineup is packed with everything from heartstring-tugging stories to unexpected chuckles. Go grab your mince pie and mulled wine, and let’s unwrap 2024’s most unforgettable festive campaigns!
So, to kick off proceedings, we have John Broadfoot, our Design Partner, sharing his standout fave: featuring Rudolf and his rise and fall from fame. Enjoy!
The story unfolds in mockumentary style, showing Rudolph’s rise from Santa’s trusty leader to a full-blown celebrity. With his newfound fame, he starts living the high life—think fancy events, sponsorship deals, and non-stop attention. But as his ego grows, things start to spiral. Suddenly, Rudolph’s name is in the headlines for all the wrong reasons, and his fall from grace is as dramatic as it is funny.
This ad is a clever move by the Norwegian Postal Service. It uses humour and a relatable take on Netflix-style documentaries and celebrity culture to grab your attention, while subtly reminding you of their real message: when Santa and his crew can’t deliver, they’ve got it covered. It’s light-hearted, festive, and puts a fresh spin on a classic Christmas character.
In the end, The Reinfall makes you laugh and leaves you thinking about how reliable the Norwegian Postal Service is, even when Rudolph takes a break from saving Christmas. It’s the perfect mix of holiday fun and a smart campaign.
→ John, our Design Partner, Prototyping, turns strategy into something truly tangible. With over 17 years of experience in Melbourne and London, he pushes, tests, and refines ideas to bring clever concepts to life. His skills span brand identity, communications, digital design, and user testing. Known for his easy-going nature and strong communication, John builds lasting client relationships and collaborates closely with teams to deliver impactful, creative work across sectors like education, health, and government.
