We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
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We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
A 147-year-old British institution finds the formula for global growth
City & Guilds faced an impossible challenge: systematically identify and enter the most promising international markets for vocational training. With 147 years of heritage but limited expansion resources, gut instinct wouldn’t cut it. And heritage doesn’t automatically translate in new geographies.
The organisation needed a data-driven roadmap to navigate diverse economies, regulatory environments, and cultural contexts-all while competing against established local players.
Instead of relying on assumptions, City & Guilds commissioned a comprehensive market analysis that examined multiple variables simultaneously. The study evaluated market readiness indicators, competitive landscapes, regulatory frameworks, and skills development needs across potential target regions.
The methodology proved transformative. By combining quantitative market data with qualitative stakeholder insights, the research team created a sophisticated decision-making framework that could assess opportunities with unprecedented precision.
The study revealed critical patterns in how businesses select training partners, what drives purchasing decisions, and where market gaps exist. Most importantly, it identified the key differentiators that matter most to potential clients-insights that challenged conventional industry wisdom.
The research uncovered unexpected opportunities while validating some strategic hunches. Geographic analysis revealed optimal entry points based on market conditions, regulatory environments, and competitive intensity. Industry analysis highlighted sectors with the strongest growth potential and investment appetite.
The breakthrough came from understanding that success wouldn’t come from traditional market entry strategies. Instead of competing on established terms, City & Guilds discovered how to position itself as something the market needed but couldn’t find elsewhere.
The comprehensive study provided leadership with the confidence to make bold strategic moves, transforming City & Guilds from a heritage education provider into a catalyst for economic development in new markets.
The methodology became a blueprint for international expansion-proving that systematic research beats intuition every time.
