We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
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We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
Based in Barcelona, A-Champs is a sports tech brand that has attracted significant investment based on the adoption by many of Europe’s semi-professional soccer teams like Barcelona FC. But its ambition was to help people all over the world move and train better, not just superstars.
How do you launch a European sports tech in a cut-throat US market against the likes of Peloton?
We’ve been training to think that while sport can be fun, training should be hard, and serious. As a result, many fitness enthusiasts ‘sleep train’ leading to plateaus, reduced motivation and limited results.
We will need to tap into performance culture and create a desire for a new way to train.
The unique nature of the product, training programs and content leveraged a unique aspect of training – the power of playful unpredictably.
We would turn training into play.
