We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
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We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
Core Plus isn’t a traditional pilates studio. While you might not break a sweat in a textbook reformer or mat Pilates class, you likely will here. And they are growing fast. But to say the fitness space is crowded would be an understatement. Gyms and studios are everywhere in Australia. From small local outfits to big chains. All targeting the same lycra-addicted, health junkie. This was about evolving a loved brand into something truly distinctive.
In the crowded fitness space, every studio and every app has to fight hard for recognition and growth. While CorePlus has an enviable product and strong community, we needed to rebuild their brand strategy to be a compelling choice in a sea of sameness.
The real benefit our fans experienced wasn’t just a stronger physique, but the strength to take life on.
While their key competitors focus on the literal mechanics of workouts, or their physical results, we’d take the emotional high ground: the whole-of-life benefits of our fitness and mindfulness programs. From emotional balance to better sleep, we forge a path for the whole-life athletes who aren’t looking for vanity workouts but a richer and more nourished feeling.
→ Over 20 years experience across APAC and the UK helping redefine some of the world’s most iconic and effective brands, and leading complex research and segmentation projects from Budget Direct, Big4, Crime Stoppers, RACV and CommBank.
