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Don’t Work From Hell.

by Jamal Cassim

1 min read

Working from home is magic – or hell. It depends how you treat it. As a business born in Covid, we’ve always tried to find the joy in it.

Culturally, trust in your team is everything – clock-watching is toxic. Work hours expand, so scheduling personal time like work time is important: own your day and make the space to replenish, whether free time, family time, or exercise. Treat collaboration software as a friend, letting you contribute when you’re at your best, rather than as a means for endless video calls – because the Zoom fatigue is real.

Space matters. A sofa isn’t an office, so it’s worth investing in a setup that’s clearer, brighter and more inspiring: fresh air and good light work miracles. If you can’t, grab your phone, go 1980s and make that meeting a walk-and-talk.

Finally, work life has so much to offer, from great friends to great goss. So just because you’re working from home it doesn’t mean you shouldn’t make time for the softer stuff, too. Remember, you’re in charge of when to lean in, and when to have a little more space. That’s the real secret to working from home: a mute button, and a door you can shut.

Original published in Dynamic Business

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Jamal Cassim

→ A proven business leader to some of the world’s most innovative and successful B2B and government brands including AGL, CommBank, WorkSafe and the BBC.

 Jamal’s multifaceted experience includes the practical application of insight into meaningful growth strategies, processes and digital products. From start-ups to blue-chip businesses, he’s helped launch ideas, scale teams, revitalise systems, and worked with business leaders to level-up their models and approach to brand experience.

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