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Getting there is an exercise in contingency: flights, ferries, weather forecasts, and always a plan B through E.
This is the home of Kamui Whisky. A brand so early it hasn’t bottled its first release, and yet already spoken for. In the warehouse, rows of barrels carry the names of people whose influence stretches across industries. A whisky that has sold out before it even exists in the market.
Meeting Casey, the founder, on the island felt less like a business trip and more like an expedition. Our first taste of Kamui wasn’t staged or polished. It happened in the distillery car park – a pour of something extraordinary, paired with Pringles, as clouds drifted across the volcano behind us. A moment both surreal and grounding.
We’re now working with Casey, Javier the master distiller and our friends at Base Design to shape what comes next: a brand world that feels as singular as the place it was born.
Stay tuned for what comes next.
→ Danish is one of the most awarded strategists in the world, having worked on some of the most iconic brands in the last decade including Virgin Atlantic, Coca Cola, and Volvo. Danish spent his career helping to make modern, connected strategy integral to world-class effective work. A co-founder of Untangld, and a founding partner of By The Network, Danish is also a regular judge at the Effies and WARC Global Effectiveness Awards and a contributor to popular industry rags.
