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Bodyform in partnership with AMV BBDO has become known in the past decade for its boundary-pushing work tackling stigmas around women’s reproductive health.
The brand surveyed over 10,000 women across 11 markets to gather insights, finding that women lose an average of five months of sleep over their lifetime due to pain, discomfort or anxiety, while 62% of women+ reported poorer sleep on their period.
Bodyform has never been shy with previous campaigns that have shaken taboos by showing period blood and celebrating vulvas. But they have done amazingly well, it’s not enough to choose a taboo and break it. They have connect with audiences, reflect their genuine concerns with empathy, creativity and cultural impact.
→ Danish is one of the most awarded strategists in the world, having worked on some of the most iconic brands in the last decade including Virgin Atlantic, Coca Cola, and Volvo. Danish spent his career helping to make modern, connected strategy integral to world-class effective work. A co-founder of Untangld, and a founding partner of By The Network, Danish is also a regular judge at the Effies and WARC Global Effectiveness Awards and a contributor to popular industry rags.
