We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
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We’re more than just another consultancy. We are founding partners of byTheNetwork, an award-winning, global network of 34 independent agencies; covering 34+ key markets worldwide.
In today’s fast-paced world, where technological advancements continue to reshape industries (hello ai), it’s crucial for organisations to have awareness of how to balance human strengths, whilst acknowledging human limits.
We are often confronted with pressures to pursue innovation and efficiency, which challenges the very essence of our human capabilities.
We know our human strengths are deeply rooted in our cognitive abilities, creativity, and capacity for emotional intelligence; it’s our empathetic superpower that enables us to understand diverse perspectives, develop meaningful connections and ultimately allow us to resonate with consumer’s desires and aspirations.
Organisations that recognise and nurture these strengths unlock higher job satisfaction, increased productivity, and a positive work culture.
However, as technological advancement continues to exacerbate the gap between human capabilities, it’s equally important to acknowledge this pressure and respect human limitations.
Humans are not machines (for now at least); we are prone to cognitive biases, subjectivity, and limitations in processing vast amounts of data. We also have finite attention spans and energy stores, which does unfortunately impede our ability to consistently perform at our peak.
And as the great resignation has shown us, individuals and organisations that are ignorant to these human truths risk decreased performance, burnout and negative impacts as a whole. Now more than ever, the need to prioritise work-life balance, avoid excessive workloads, and promote overall well-being is crucial. By prioritising human well-being and catering to human-strengths, organisations can better foster creativity and collaboration, leading to more effective and impactful outcomes that contribute to a more sustainable and inclusive environment.
→ Rachel’s expertise lies in driving customer-focused initiatives, with a strategic data-driven business mindset. With over 11 years in advertising and consulting roles, Rachel has acquired a unique skillet working across a diversified portfolio of clients and programs spanning across OOH, Experiential, Digital, Web, Personalisation, CX and UX. She’s had the opportunity to work on transformative brand programs such as the Honda portfolio, Samsung, Parmalat, Ripley’s, Amex, Smirnoff and more.
