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This year, Virgin Media O2 delivered one with their National Databank expansion. In these dark + dystopian times, it’s like a food bank, but for mobile data – data that is an essential support, offering free connectivity to those who need it most. At a time when being online means being included, this is a lifeline.
The timing couldn’t be better. Christmas is about connection – video calls, last-minute greetings, scrolling festive memes. For too many, data poverty shuts the door on these moments. Virgin Media O2 makes sure everyone gets a seat at the Christmas table.
This isn’t a feel-good ad with fake snow and jingles. It’s a real solution to a real problem. By embedding the databank in 300 O2 stores, they’ve made generosity part of their infrastructure. As they say – in a way that’s for life, not just for Christmas.
When other brands go hard on glitter and noise, the National Databank solves more than it sells. Virgin Media O2 hasn’t just spread Christmas cheer – they’ve opened up the network, hoisted the masts and stopped the buffering. Now that’s a Christmas miracle.
→ A proven business leader to some of the world’s most innovative and successful B2B and government brands including AGL, CommBank, WorkSafe and the BBC. Jamal’s multifaceted experience includes the practical application of insight into meaningful growth strategies, processes and digital products. From start-ups to blue-chip businesses, he’s helped launch ideas, scale teams, revitalise systems, and worked with business leaders to level-up their models and approach to brand experience.
