Get In Touch
hello@untangld.co
Get In Touch
hello@untangld.co
Follow
|
LinkedIn
Featured
AI is changing travel fast. Planning is easier, recommendations are sharper, and the path from search to booking is getting smoother by the minute. But the best travel experiences have never been about efficiency alone. Part of the magic is the detour, the unexpected find, the moment you didn’t plan for.
That’s the tension smart travel brands need to understand: people want less hassle, but they don’t want every part of the journey flattened into the same old predictable experiences.
The opportunity is to use AI well enough to leave room for discovery, spontaneity and delight.
The best strategy is actionable. Which makes our work with Sushi Sushi so much more satisfying.
We partnered with Sushi Sushi to help redefine their growth trajectory by sharpening their understanding of customer, the market and their brand. Now following Sushi Sushi’s recent sale to Japan’s Genki Global Dining Concepts, that chapter is accelerating fast.
It’s a strong example of strategy doing what it should do. Not just making the brand more compelling, but helping make the business more valuable.
Amanda Quested, who joined us as Managing Director back in February, has been doing a brilliant job continuing to grow our Australian presence, whilst Jamal travels back and forth from London to support our North office during Emily Gray’s maternity leave.
And speaking of the Gray family, a warm welcome to Baby Boy Heath-Gray. Both mum and baby are doing very well.
Elsewhere, Danish is back judging the APAC Effies, helping recognise the work that doesn’t just look good, but actually delivers results.
We’ve also loved getting the year started with a strong run of new clients, including CorePlus, Gewürzhaus, LawConnect, Legal & General, U&I, 3S Money, and JetCharge.
A lot is in motion. Exactly how we like it.
What’s influenced my thinking this quarter
Podcast: As a true crime podcast addict, I’ve been forcing myself out of my usual lane. I tore through Flesh & Code, which explores the darker side of AI relationships. It’s unsettling. Not so much about the tech itself, but what happens when human emotion gets entangled with it. Scary stuff.
TV: An absolute standout this year has to be How to Get to Heaven from Belfast. Quirky, female-led, and brilliantly offbeat. It balances dark humour with drama in a way that feels fresh. Proof that originality still cuts through when everything else starts to feel a bit samey.
Track: Anything by Olivia Dean. Warm, soulful, but not overproduced or trying too hard. There’s something refreshing about artists who lean into simplicity and emotional honesty and a good reminder that craft and authenticity still travel.
Reads: An eclectic mix this quarter. A Little Life is intense and not for the faint-hearted, but incredibly human. Re-reading The Sun Also Rises reminded me how powerful restraint can be. And Atomic Habits is a useful counterbalance, bringing it back to discipline and small, consistent change.
Retrospectively the theme here if there was one; emotions, authenticity, originality and craft are what make us truly human. In a world increasingly shaped by AI, this is somewhat reassuring.
